American Giant



Telly Nomination, ADC Award Nomination, NATAS Production Award Nomination

The idea is to show that even small businesses can feel giant.

American Giant is 100% manufactured and produced in the US. All of their profits go into the quality of their products.

The spot demonstrates the giant feeling of owning or working for a small business.

The end result is an emotional spot with a dark style.

The apparel industry is broken.

American Giant seeks to prove that it can be profitable to not outsource production.