Telly Nomination, ADC Award Nomination, NATAS Production Award Nomination
The idea is to show that even small businesses can feel giant.
American Giant is 100% manufactured and produced in the US. All of their profits go into the quality of their products.
The spot demonstrates the giant feeling of owning or working for a small business.
The end result is an emotional spot with a dark style.
The apparel industry is broken.
American Giant seeks to prove that it can be profitable to not outsource production.